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Our Story

Serving the greater Prescott area's jewelry needs since 1992

Prescott jewelry store owner Jim Lamerson is one of only seven jewelers in Arizona to be recognized as a Registered Jeweler and Certified Gemologist Appraiser by the American Gem Society (AGS). The American Gem Society is a national nonprofit trade organization dedicated to promoting the highest of the jewelry industry ethics to upholding consumer standards. These awards are prestigious industry recognized accreditations, which Jim Lamerson has earned annually since 1984....  

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Blinding Diamonds